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To spread the word about dwindling music programs in NYC schools, MINI partnered with non-profit Sing for Hope, to bring 50 artist painted pianos to all 5 boroughs, for anyone to play. Then, donated all 50 pianos to a different public school.
And because MINI is MINI, we also built one into the back of a Countryman, so we could literally bring music anywhere in the city for 21 straight days.