EXECUTIVE CREATIVE DIRECTOR / WRITER

Writing, Photog, Comedy

EXECUTIVE CREATIVE DIRECTOR / WRITER

Writing, Photog, Comedy

What do you love about NY?

To reinvigorate tourism in NY State, we took away the iconic "I heart NY" symbol and allowed people to show us what they "love" about NY instead. We created TV, a microsite, street teams a microsite and more. Launched by Governor Cuomo himself in Albany, and promoted outside NBC's The Today Show, the campaign got the attention it deserved.

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NY Tourism - TV1

NY Tourism - TV2

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All American Red Cross Pillsbury Sing for Hope The NBA Playoffs on ESPN ESPN: Soccer Power Index (SPi) Sharp AQUOS Nike Baseball What do you love about NY? MTV select works Red Cross "Stuff" ESPN the Magazine Fathead NIKE: Road to Boom Voting Matters Daydreaming Audio Series American Express Platinum

American Red Cross Pillsbury Sing for Hope The NBA Playoffs on ESPN ESPN: Soccer Power Index (SPi) Sharp AQUOS Nike Baseball What do you love about NY? MTV select works Red Cross "Stuff" ESPN the Magazine Fathead NIKE: Road to Boom Voting Matters Daydreaming Audio Series American Express Platinum

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