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After 5 years, the State Farm "Magic Jingle" campaign was due for a refresher. Not because the client said so. Because we said so. We wanted to take apart the formula that made the spots work (have accident + sing jingle = get agent) and see what happens when we played by a different set of rules. Using the word "rules" loosely here. We are talking about teleportation after all.
While we were at it, we wanted to pay tribute to two great American icons: the State Farm jingle + the one and only Elvis Presley. Or, rather, the many Elvis Presley's out there today. So we shot a TV spot, and a behind the scenes video for social media - and then launched them on what would've been the King's 80th birthday.
Director: Roman Coppola